To “...And More!”

Ambiguity is not an art, despite what teenagers and politicians would like us to believe. 

 

But you can’t resist, creeping in at the end of the radio ad, the big 4th of July sale happening now! Weed whackers, barbeque grills, lawn mowers, garden mulch, bedding plants AND MORE!!

Our minds run wild, filling in the scene. Not just a lawn mower, but a little shed to put in. A little shed that looks like a tiny house with shutters on the windows and painted tulips around the edges. Patio furniture that looks like living room furniture, a big netted tent to keep out the bugs and let in the breeze.

“And more” means 9:17 on a Friday night. We will have worked summer hours,which means we’ve been off since lunch time. We have gone for a hike, say, and it’s clear that everyone else in town has taken the afternoon to find a new path to somewhere cool or towards something sweet. At the end of the day, we will slice tomatoes for hamburgers, drink gin and tonics out of plastic cups. We end up on the patio, reclining on our “and more” lounge chairs, the stars sharpening in the dusk, our worries, for now, as distant.

It’s like the childhood road trip game Madlibs that can only be answered in the positive. Fill in the blanks. “...and now I feel as [adjective] as a [noun]. I have always wanted more time to [favorite hobby] and now thanks to this [treasured item], I can spend [number] of hours a day doing just what I love! I never thought I could be so [happy adjective], but thanks to [favorite retailer], I am.”

http://www.fastcompany.com/1677633/
marketing-mad-libs-next-biggest-tsunami-headline-generator

 You depend on us, on our imaginations, on our troubled and complicated lives.

And more.

ALL this, all this!

And MORE.