We can do better than Coors and Budweiser. We can do better than mass markets and cans shipped in hot trucks.
We are craft brews. We have a guy who walks around the tanks every day. He listens and he smells. He checks the temperatures and he smells the hops. He hands smell like a garden.
When he goes home, his lover takes his palms, holds them as they talk about the day. They talk about their daughter who is just learning to walk. The neighbor insists, again, on Christmas lights that seem to scream when you walk by. They lace their fingers together. In four months, they will be married two years.
It's not about beer. He doesn't even drink that much. It's about seeing something through from beginning to end. It's about tending. He wants to take care of so much, speak about so little.
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